PLATFORM OF PLATFORMS

Unified Ecosystem Monetization. One Billing Backbone.

Sell directly to developers and customers through your own storefront. Scale indirectly by onboarding partners who sell to their own sub-customers through isolated, white-labeled environments.

Every transaction, whether direct or through a partner, flows through one metering, pricing, and invoicing engine. Finance gets a consolidated view. Partnerships scale without spreadsheets.

Your PlatformAforo-Powered
DIRECT
DevCo
Acme
NovaTech
PARTNERS
Tyk342 cust
FinTech Mkt189 cust
CONSOLIDATED REVENUE
Direct: $72K
Partner: $58K
$130K total MRR across all channels

CORE CAPABILITIES

Two go-to-market motions. One monetization engine.

Sell directly and scale through partners without duplicating infrastructure. Every dollar, every customer, every invoice flows through one system.

Direct-to-Developer Billing

Your own storefront, your own customers. Metering, invoicing, subscription management, and developer portals for every product you sell directly. B2B and B2C billing handled from day one.

Partner & Channel Monetization

Spin up isolated, white-labeled environments for each partner. Partners set their own pricing, manage their own customers, and sell through their own branded storefronts, all without building a billing system.

Automated Revenue Splits

Every partner transaction is automatically split: the partner keeps their margin, you collect your platform fee. No manual reconciliation, no end-of-month spreadsheets, no disputes.

Consolidated Financial Command

A single pane of glass for your CFO. Direct revenue vs. partner revenue, broken down by channel, by partner, by product. One dashboard replaces twenty reports.

HOW IT WORKS

From direct sales to partner-led growth in four steps

Start selling directly. Add partners when ready. The billing infrastructure is identical for both motions.

01

Sell Directly

Launch your own developer storefront. Menu products, configure pricing tiers, and accept subscriptions. Your brand, your customers, your revenue. Direct billing is live from day one.

02

Onboard Partners

Spin up a white-labeled billing environment for each partner in minutes. They get their own product catalog, pricing studio, customer portal, and branded storefront, all isolated from your other partners.

03

Partners Sell to Their Users

Each partner defines their own pricing models, manages their own customer relationships, and operates independently. Their end-customers see the partner brand, not yours.

04

Automate the Rev-Share

Every partner transaction is automatically split. Partners keep their margin, you collect your platform fee. Revenue reconciliation happens in real time, not at month-end.

The Hybrid GTM control center

Direct sales and partner channels, managed from one console.

Partner Dashboard

Monitor every partner: revenue contribution, customer count, subscription health, and SLA compliance in one view.

Active Partners3 partners, 625 end-customers
PARTNERREVENUECUSTGROWTH
Tyk$48.2K342+12%
FinTech Mkt$31.7K189+8%
DataFlow$22.1K94+23%

Rev-Share Configuration

Define split percentages per partner. Flat fees, percentage takes, or tiered structures. Changes apply to all future transactions instantly.

Tyk18% platform fee
Partner: 82%
You: 18%
FinTech Mkt25% platform fee
Partner: 75%
You: 25%

Direct vs. Partner Revenue

Side-by-side visualization of revenue by channel. Identify which motion is driving growth and where to invest next.

MONTHLY REVENUE BREAKDOWN$130K MRR
$72K
Direct sales
$58K
Partner channel
Partner channel growing 2.4x faster than direct

Partner Onboarding Flow

Three-step provisioning: name the partner, set the rev-share, launch. Environment is live in under a minute with storefront, portal, and API keys.

$ aforo partner onboard
> Name: "CloudSync Partners"

WHO IT IS FOR

Built for teams running a hybrid GTM

Three stakeholders. One platform that serves all of them.

VP of Product

Expanding Through Partners

We sell directly to 200 developers today. Our board wants us to grow through channel partners, but building billing infrastructure for each partner would take a year.

HOW AFORO HELPS

Launch a partner program in weeks, not quarters, using the same billing engine that powers direct sales

Each partner gets a turnkey monetization environment with their own pricing, customers, and storefront

Product velocity stays high because the billing team is not pulled into partner-specific customizations

CFO

Consolidated Revenue Visibility

Revenue comes from our direct channel and four partners. Finance spends the first week of every month reconciling spreadsheets across five different billing systems.

HOW AFORO HELPS

One dashboard shows direct revenue, partner revenue, and platform fees across all channels in real time

Automated rev-share eliminates manual reconciliation and reduces disputes to zero

Month-end close drops from 5 days to same-day because every transaction is already categorized by channel

Head of Partnerships

Frictionless Partner Onboarding

Onboarding a new partner takes 3 months because engineering has to build a custom billing integration every time. We lose deals to competitors who move faster.

HOW AFORO HELPS

Provision a complete white-labeled environment in minutes, not months, with no engineering involvement

Partners self-serve: they configure their own pricing, manage their own customers, and launch their own storefront

Onboard 10 partners with the same effort it used to take to onboard one

0s

Partner environment provisioning

0

Revenue channels from one engine

Zero

Manual reconciliation hours per month

0x

Faster partner onboarding

Every dollar your ecosystem generates.
One platform to capture it.

Whether you sell directly to 50 developers or indirectly through 50 partners, Aforo gives you a single billing backbone for the entire ecosystem. Talk to us about your hybrid GTM strategy.